Bloke's Book

AMI first met Shayne Jeffares, CEO of Kids Need Dadz , in 2017 after being awarded one of the AMI Neighbourly Community Grants. Back then, the Kidz Need Dadz Hawkes Bay branch had only been running for a few months but had a grand vision for the future. Their mission? To help Kiwi men be the best dad they can be. The organisation recognised that there was a gap in the market for a support group for dads to connect with the local community and get support. Ultimately, they wanted to enhance relationships between dads and their kids in the neighbourhood.

A lot has happened since then. Kidz Need Dadz now operate under Dads HQ but their mission remains the same. Shayne is currently working to bring the Bloke’s Book to life – a men’s support resource that will have copies circulated across Hawke’s Bay. The Bloke’s Book will cover a variety of topics from parenting and physical health to sleeping and living with disability. It will also have more information about local agencies that provide help and resources for men who need extra support in the community. The Bloke’s Book is already in circulation in Christchurch and Wellington, so Shayne is working on a local version for Hawke’s Bay.

Shayne says that men often don’t share their feelings with others when they are going through something and he hopes that his work through Dads HQ can help change that.

“It is known that men’s partners and families also feel the economic and social impacts of men’s ill health. With current social issues such as housing, and increased costs of living for many families, we know many men are hurting and reaching crisis points just trying to cope and hold it all together. I want to be part of the change around that here in Hawkes Bay.”

His hope for the Bloke’s Book is that people can use it to start a conversation and with support from local organisations, Dads HQ will be making it available for free.

“The idea is to make it accessible to anyone who feels a bloke, mate, friend, father, brother , colleague is not coping or going through a rough time. We have organisations sponsoring adverts, and support from Local Councils, Napier Rotary, Mens Shed and several community funders, to enable this book to go out into the community for free.”

Find out more about Bloke’s Book and how you can support them here .