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AMI in the Community

AMI has announced that it is to move its sponsorship involvement to more community-based activities in support of its strategy to make the world a little bit safer.

AMI’s Community Engagement Manager Eve Whitwell says, in recent times, the insurer has partnered with the New Zealand Red Cross and a host of road safety and other community and sports organisations.

“However, as part of that strategy, a decision has been made after 10 years of sponsorship, first at Lancaster Park and more recently at the temporary Christchurch Stadium, to discontinue our stadium sponsorship,” she says.

“Our new partnerships will see us providing support to families and communities at the front line – whether that’s new fire alarms ahead of winter, food care packages or supporting young people with driver training skills.”

Christchurch Stadium Trust chief executive Tim Shannahan acknowledges the value of AMI’s support for the temporary stadium.

“AMI provided support to an earthquake-response project in the aftermath of the Canterbury earthquakes. That support has been key for the financial operation of the stadium,” Mr Shannahan says. The Trust is seeking a replacement naming-rights partner.

Community and sporting partnerships in Canterbury and across New Zealand currently undertaken by AMI include the following:

  • RYDA (Rotary Young Driver Awareness), a programme that has benefitted tens of thousands of students in secondary schools across New Zealand and was highlighted just this week when All Black captain Kieran Read and other Crusaders visited Lincoln High School.
  • Walking School Buses – Working with schools and parents to enable thousands of students and parents to find a safe, healthy, environmentally sound alternative way to get to school.
  • Bike Month – working with groups supporting prisoners, refuges and communities from Māngere to Ōpōtiki to distribute hundreds of top quality bike helmets
  • Rural Intersection Safety Initiative – working with road safety campaigner Dan Harker, NZTA, ACC and local councils to successfully trial cost effective advanced warning signs across the South Island
  • A partnership with the New Zealand Red Cross which has so far included initiatives the distribution of winter warmer packs and First Aid Training for 5000 NZ Primary School Children
  • Community Patrols around New Zealand
  • Community grants across the country in association with Neighbourly.co.nz
  • Partnerships with the Crusaders and Canterbury Rugby
  • Support for community events such as Chinese New Year, Matariki and Pasifika